Social Media Tools 101: Buffer

As the name suggests, Social Media Tools 101 is a series of posts to help beginners understand some of the wonderful social media management apps and tools available today. 

Buffer App logo

What is Buffer?

Buffer is a social media scheduling tool.  The key to social media is adding unique value in a noisy world. For all the time you craft that perfect tweet or post, and then release it to the world, wait five seconds… and it’s now buried under hundreds of other people’s posts. With Buffer, you have the freedom to save and schedule posts, including retweets and shares for different times throughout the day (and night).

Why should I even consider Buffer?

Buffer gives you a rhythm, a consistency in posting for a wider range of people to see what you share. By using it’s timed posting interface to create a buffer between posts (hence the name Buffer), this beautiful app allows you to share consistently without bunching, or “stacking” your posts too close together.

Where do I even start with Buffer?

The first step is signing into Buffer and linking to a variety of your social networks. There are also add-ons, apps, and extensions for Chrome, Safari, and Firefox, which come in handy when reading anything worth sharing. A quick click on the Buffer logo in the browser menu will open the Buffer dashboard and you can choose when and where to share your newfound article of interest.

How do I use Buffer effectively?

Buffer app schedule timesSchedule your posts to Twitter, Facebook, or LinkedIn. Buffer automatically creates four editable time slots throughout the work day. Rather than constantly scouring your newsfeeds throughout the day, spend 10-15 minutes sorting at the beginning, middle, and end of your day (or whenever), and cueing your Buffer feed for the rest of the day, or the next two days, whichever you’d like.

What’s the extent of Buffer’s capabilities?

The free account settings on Buffer only allow a maximum of 10 cued posts or shares at a time per social media account (i.e., 10 tweets cued, 10 Facebook posts, etc.). This isn’t the end of the world because even Guy Kawasaki only tweets around 50 times a day.

Also, Buffer’s free account allows only one unique user per social account, which means another user for the same social media, like a brand’s Facebook page, wouldn’t be allowed access on Buffer for the same account. A small upgrade fee of $10 increases access to more than one user and up to 12 different social media accounts.

Buffer is a fantastic app to help spread your message consistently with your target audience. If Buffer sounds a little too complicated though…

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4 responses to “Social Media Tools 101: Buffer

  1. Pingback: Social Media Tools 101: Social Oomph | Archway Ink

  2. Pingback: Social Media Tools 101: Social Oomph | Archway Ink

  3. Pingback: Six-Packs and Social Media?! | Archway Ink

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