Social Media Tools 101: TweetDeck

As the name suggests, Social Media Tools 101 is a series of posts to help beginners understand some of the wonderful social media management apps and tools available today.

TweetDeck by Twitter logo

What is TweetDeck?

TweetDeck has a history as one of the most popular Twitter management tools. It was first launched by independent developer Iain Dodsworth in 2008, and later purchased by Twitter in 2011. The acquisition price? Roughly $40 million, a nice ROI for only one app.

HOW IS TweetDeck DIFFERENT from other Social Management tools?

Unlike other social management tools, TweetDeck is exclusively geared towards Twitter (in case the name didn’t give it away). TweetDeck used to feature management options for Facebook, LinkedIn, and others, but now it only features Twitter. There also used to be mobile app versions available for TweetDeck, but they were discontinued shortly after its acquisition by Twitter.


TweetDeck desktop app provides customizable views of one or more Twitter accounts. It’s user-friendly and has a streamlined approach for perusing your Twitterdom.


It’s hard to imagine a positive experience for a social management tool without a mobile version available. Still, Twitter did an amazing job of overhauling TweetDeck with its new interface last summer. The limitation to one social platform, albeit Twitter, is not as attractive as a multi-platform social media management tools, such as Buffer or HootSuite.


TweetDeck isn’t dead yet (as much as the pundits might say). It will be interesting to see how it continues developing with Twitter’s massive R&D resources. There are far worse apps and tools to use when it comes to managing one or more Twitter accounts.


If you already have a Twitter account, go ahead and sign in to TweetDeck using the desktop app or browser extension. From there, happy tweeting!

However, if TweetDeck still sounds too complicated…

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3 responses to “Social Media Tools 101: TweetDeck

  1. Pingback: Social Media Tools 101: Social Oomph | Archway Ink

  2. Pingback: Social Media Tools 101: Social Oomph | Archway Ink

  3. Pingback: Six-Packs and Social Media?! | Archway Ink

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