The question I hear consistently from businesses is why should they blog. It’s usually followed with, “Who has time to blog?”
For businesses and entrepreneurs, writers and non-writers alike, the idea of creating regular blog posts to build your brand is several rungs down the ladder of priority compared to making sales and chasing leads.
Your blog is the most consistent voice of your brand. It speaks more authoritatively, personally, and accurately to who you are as a brand than any other form of communication, including social media. It’s one of the fastest, most reliable ways to grow your brand’s presence on social media and search engines.
There are several instant benefits to blogging for your brand…
- Build authority – Your blog gives you a platform to share as an expert in your industry. This also means you need to know what you’re saying and how it’s relevant to your audience.
- Increase credibility – Connecting with your audience gives them the freedom to check your credibility as a brand. If you’re not who you say you are, they will quickly find out and respond negatively. Blogging increases the chance for readers to check your credentials.
- Educate your audience - Blogging gives you an easy-access avenue to share valuable content with your target audience. Customers want value first, not sales pitches.
- Show your human side – We’re not doing business with nameless, faceless companies; we’re working with flesh-and-blood people. Show your human side by sharing failures, lessons learned, successes, and emotional experiences for your brand.
- Create business opportunities – I can’t tell you how many times people share with me how a simple blog post led to a great sale. Take the time to articulate how your services and products can meet someone’s needs and ask readers to respond. A quality CTA at the end of each blog post gives them a one-click opportunity to contact you.
These are just a few of the reasons why brands need to be blogging. Many businesses and entrepreneurs don’t have the time or experience to blog regularly. That’s where I come in…