Category Archives: Social Media Strategy

Social Media Tools 101: Social Oomph

As the name suggests, Social Media Tools 101 is a series of posts to help beginners understand some of the wonderful social media management apps and tools available today.

Social Oomph new logo

WHAT IS Social Oomph?

Social Oomph is the one social media management tool I’ve heard people personally recommend the most. Social media managers, entrepreneurs, speakers, marketing execs, dozens and dozens of people have told me, “You need to use Social Oomph.” Social Oomph runs in the same crowd as Buffer, Hootsuite, and TweetDeck, but their differences are worth noting.

WHAT makes it unique?

For starters, the analytics provided by Social Oomph are much better than anything Hootsuite is currently offering. Everything from click rates to custom date rangers makes Social Oomph a powerful research tool for campaigns.

The repeat schedule feature is also an upgrade over the other three management tools. This comes in handy when you want to consistently share your content in strategic ways without the hassle of repeating the schedule process each day.

What’s the Catch?

There’s no catch, but there are some inhibitors. Social Oomph doesn’t have a mobile app, which limits its effect on the go. This might be a deal-breaker for many users, but I expect Social Oomph to reconsider a mobile version in the near future.

Social Oomph’s basic version is free, but there’s also a paid version, Social Oomph Professional, which removes the barriers for many possibilities. Users are able to publish blog posts, email updates as social media posts, and explore advanced search options. Cost for the professional version is approximately $35 USD per month.

WHAT’S THE CONSENSUS?

Personally, I prefer Social Oomph over Hootsuite and TweetDeck. The added features and bulk scheduling options are a great addition to my social media strategy. The free version is more than enough for me right now, but I also hear the paid version is worth every penny.

WHERE DO I START WITH Social Oomph?

Go to Social Oomph’s website, create your account, and link to your social platforms to get started.

However, if Social Oomph still sounds too complicated…

Does your brand need a social media manager? Click here to talk with Jon

Social Media Tools 101: TweetDeck

As the name suggests, Social Media Tools 101 is a series of posts to help beginners understand some of the wonderful social media management apps and tools available today.

TweetDeck by Twitter logo

What is TweetDeck?

TweetDeck has a history as one of the most popular Twitter management tools. It was first launched by independent developer Iain Dodsworth in 2008, and later purchased by Twitter in 2011. The acquisition price? Roughly $40 million, a nice ROI for only one app.

HOW IS TweetDeck DIFFERENT from other Social Management tools?

Unlike other social management tools, TweetDeck is exclusively geared towards Twitter (in case the name didn’t give it away). TweetDeck used to feature management options for Facebook, LinkedIn, and others, but now it only features Twitter. There also used to be mobile app versions available for TweetDeck, but they were discontinued shortly after its acquisition by Twitter.

WHAT ARE THE BENEFITS OF TweetDeck?

TweetDeck desktop app provides customizable views of one or more Twitter accounts. It’s user-friendly and has a streamlined approach for perusing your Twitterdom.

ARE THERE ANY DRAWBACKS?

It’s hard to imagine a positive experience for a social management tool without a mobile version available. Still, Twitter did an amazing job of overhauling TweetDeck with its new interface last summer. The limitation to one social platform, albeit Twitter, is not as attractive as a multi-platform social media management tools, such as Buffer or HootSuite.

WHAT’S THE CONSENSUS?

TweetDeck isn’t dead yet (as much as the pundits might say). It will be interesting to see how it continues developing with Twitter’s massive R&D resources. There are far worse apps and tools to use when it comes to managing one or more Twitter accounts.

WHERE DO I START WITH TWEETDECK?

If you already have a Twitter account, go ahead and sign in to TweetDeck using the desktop app or browser extension. From there, happy tweeting!

However, if TweetDeck still sounds too complicated…

Does your brand need a social media manager? Click here to talk with Jon