As the name suggests, Social Media Tools 101 is a series of posts to help beginners understand some of the wonderful social media management apps and tools available today.
WHAT IS Social Oomph?
Social Oomph is the one social media management tool I’ve heard people personally recommend the most. Social media managers, entrepreneurs, speakers, marketing execs, dozens and dozens of people have told me, “You need to use Social Oomph.” Social Oomph runs in the same crowd as Buffer, Hootsuite, and TweetDeck, but their differences are worth noting.
WHAT makes it unique?
For starters, the analytics provided by Social Oomph are much better than anything Hootsuite is currently offering. Everything from click rates to custom date rangers makes Social Oomph a powerful research tool for campaigns.
The repeat schedule feature is also an upgrade over the other three management tools. This comes in handy when you want to consistently share your content in strategic ways without the hassle of repeating the schedule process each day.
What’s the Catch?
There’s no catch, but there are some inhibitors. Social Oomph doesn’t have a mobile app, which limits its effect on the go. This might be a deal-breaker for many users, but I expect Social Oomph to reconsider a mobile version in the near future.
Social Oomph’s basic version is free, but there’s also a paid version, Social Oomph Professional, which removes the barriers for many possibilities. Users are able to publish blog posts, email updates as social media posts, and explore advanced search options. Cost for the professional version is approximately $35 USD per month.
WHAT’S THE CONSENSUS?
Personally, I prefer Social Oomph over Hootsuite and TweetDeck. The added features and bulk scheduling options are a great addition to my social media strategy. The free version is more than enough for me right now, but I also hear the paid version is worth every penny.
WHERE DO I START WITH Social Oomph?
Go to Social Oomph’s website, create your account, and link to your social platforms to get started.
However, if Social Oomph still sounds too complicated…