Tag Archives: Buffer

Six-Packs and Social Media?!


Six-pack abs take work!

It’s one thing to see a 20 year old claiming to be allergic to his shirt while flashing a six-pack on Daytona Beach. It’s another thing to see a 40-something not ashamed to show the world they are the 1% of their age group with a fantastic core.

Shaping a six-pack takes months and months of exercise, diet, and discipline to get the results you want. The same is true for social media.

Many businesses and entrepreneurs invest too little effort in hopes for overnight success with their audience. Trying to carve out an hour of time for social media and expecting instant results is like expecting six-pack abs after your first day in the gym. It takes time, discipline, and focus.

When I coach different businesses and entrepreneurs about social media, I recommend finding two, maybe three social media platforms with a great potential audience for your brand and becoming fantastic with those platforms.

If it’s Facebook, pour your efforts into leveraging your Facebook page for contests, fan-gating, increase likes, build into conversations with your audience, and invest in your audience.

If Twitter is where your brand is gaining traction, take the time to develop your Twitter following. Use a social media management tool, like Buffer, Hootsuite, or TweetDeck, to interact with your audience, engage in conversation, and space your content strategically.

Thinking you’re going to share 30 posts a day if you’ve never posted before is unrealistic and unsustainable without the right discipline in place. I personally carve out 30 minutes each day to curate my Twitter feed and email to find content relevant to my learning and helpful to my audience. My Twitter following isn’t nearly as high as others yet, but it is a very strong audience.

Start with one post a day, then move to two, and slowly build as you’re able to sustain that pace. Whatever your platforms are, start slow, build strong, and hone your platform to perfection over time… just like a perfect six-pack.

I provide coaching on how to build social media platforms to best fit your brand. Getting the right education can empower you to share your message to build a powerful platform for future business.

Click here to ask Jon about social media.

Social Media Tools 101: Buffer

As the name suggests, Social Media Tools 101 is a series of posts to help beginners understand some of the wonderful social media management apps and tools available today. 

Buffer App logo

What is Buffer?

Buffer is a social media scheduling tool.  The key to social media is adding unique value in a noisy world. For all the time you craft that perfect tweet or post, and then release it to the world, wait five seconds… and it’s now buried under hundreds of other people’s posts. With Buffer, you have the freedom to save and schedule posts, including retweets and shares for different times throughout the day (and night).

Why should I even consider Buffer?

Buffer gives you a rhythm, a consistency in posting for a wider range of people to see what you share. By using it’s timed posting interface to create a buffer between posts (hence the name Buffer), this beautiful app allows you to share consistently without bunching, or “stacking” your posts too close together.

Where do I even start with Buffer?

The first step is signing into Buffer and linking to a variety of your social networks. There are also add-ons, apps, and extensions for Chrome, Safari, and Firefox, which come in handy when reading anything worth sharing. A quick click on the Buffer logo in the browser menu will open the Buffer dashboard and you can choose when and where to share your newfound article of interest.

How do I use Buffer effectively?

Buffer app schedule timesSchedule your posts to Twitter, Facebook, or LinkedIn. Buffer automatically creates four editable time slots throughout the work day. Rather than constantly scouring your newsfeeds throughout the day, spend 10-15 minutes sorting at the beginning, middle, and end of your day (or whenever), and cueing your Buffer feed for the rest of the day, or the next two days, whichever you’d like.

What’s the extent of Buffer’s capabilities?

The free account settings on Buffer only allow a maximum of 10 cued posts or shares at a time per social media account (i.e., 10 tweets cued, 10 Facebook posts, etc.). This isn’t the end of the world because even Guy Kawasaki only tweets around 50 times a day.

Also, Buffer’s free account allows only one unique user per social account, which means another user for the same social media, like a brand’s Facebook page, wouldn’t be allowed access on Buffer for the same account. A small upgrade fee of $10 increases access to more than one user and up to 12 different social media accounts.

Buffer is a fantastic app to help spread your message consistently with your target audience. If Buffer sounds a little too complicated though…

Does your brand need a social media manager? Click here to talk with Jon