Tag Archives: Entrepreneur

Six-Packs and Social Media?!


Six-pack abs take work!

It’s one thing to see a 20 year old claiming to be allergic to his shirt while flashing a six-pack on Daytona Beach. It’s another thing to see a 40-something not ashamed to show the world they are the 1% of their age group with a fantastic core.

Shaping a six-pack takes months and months of exercise, diet, and discipline to get the results you want. The same is true for social media.

Many businesses and entrepreneurs invest too little effort in hopes for overnight success with their audience. Trying to carve out an hour of time for social media and expecting instant results is like expecting six-pack abs after your first day in the gym. It takes time, discipline, and focus.

When I coach different businesses and entrepreneurs about social media, I recommend finding two, maybe three social media platforms with a great potential audience for your brand and becoming fantastic with those platforms.

If it’s Facebook, pour your efforts into leveraging your Facebook page for contests, fan-gating, increase likes, build into conversations with your audience, and invest in your audience.

If Twitter is where your brand is gaining traction, take the time to develop your Twitter following. Use a social media management tool, like Buffer, Hootsuite, or TweetDeck, to interact with your audience, engage in conversation, and space your content strategically.

Thinking you’re going to share 30 posts a day if you’ve never posted before is unrealistic and unsustainable without the right discipline in place. I personally carve out 30 minutes each day to curate my Twitter feed and email to find content relevant to my learning and helpful to my audience. My Twitter following isn’t nearly as high as others yet, but it is a very strong audience.

Start with one post a day, then move to two, and slowly build as you’re able to sustain that pace. Whatever your platforms are, start slow, build strong, and hone your platform to perfection over time… just like a perfect six-pack.

I provide coaching on how to build social media platforms to best fit your brand. Getting the right education can empower you to share your message to build a powerful platform for future business.

Click here to ask Jon about social media.

Stopping anti-social media with entrepreneurs

Social media icons on an iPhone

photo credit: Jason A. Howie via photopin cc

Social media is the most popular form of connection for businesses today. Email still has its place and value in marketing, without any doubt, but it’s not nearly as visible as social media. The opportunity to build an entrepreneur’s platform is squarely focused on social media… but there’s a problem.

Many entrepreneurs try to cut corners in social media by hiring a social media manager or a marketing firm to run their social media. This isn’t just building a Facebook page or creating a Twitter account; this is a complete hands-off, “here’s my password and login, just post whatever” approach to social media.

And it’s obvious!

It doesn’t sound like you. It doesn’t speak with the same voice of authority as you speak. Sure, it may sound close on occasion, maybe even undetectable to others, but you’re diluting the authenticity that your audience expects from you. Your audience will find out, and you will realize how much credibility you lost.

I don’t make it a habit of managing another entrepreneur’s social media. Whether it’s an author, speaker, life coach, or any other dynamic name personality, anyone managing their social media other than those individuals is the very definition of anti-social media.

Multi-member companies should have a dedicated social media manager, preferably their key person of interest, but if you’re a solopreneur or even a small business, you need to own your social media.

Social media is an investment. To build value into your audience, you must take the time to be yourself on social media. It’s easier than you might expect to build a strong following over a short period of time, but it takes hard work.

Your followers expect to hear from you when they choose to follow your platform. With a little coaching and a small investment of time each day (less than 30 minutes), you will be amazed at how much value you will find by investing in the people who choose to hear from you.

When I help launch a new social media account for a brand, it’s my job to empower them with the right information. I don’t just hand someone the keys to a car; I also teach them how to drive really well. I combine a variety of blog posts, ebooks, articles, and other resources to coach them through the best approach to their new social media account.

Being an engaged voice on social media is a skill worth developing, not a chore to be farmed out to someone else. I can give you the coaching and resources you need to be at your best with social media.

Click here to ask Jon about social media.