Tag Archives: Facebook

Social Media Tools 101: Social Oomph

As the name suggests, Social Media Tools 101 is a series of posts to help beginners understand some of the wonderful social media management apps and tools available today.

Social Oomph new logo

WHAT IS Social Oomph?

Social Oomph is the one social media management tool I’ve heard people personally recommend the most. Social media managers, entrepreneurs, speakers, marketing execs, dozens and dozens of people have told me, “You need to use Social Oomph.” Social Oomph runs in the same crowd as Buffer, Hootsuite, and TweetDeck, but their differences are worth noting.

WHAT makes it unique?

For starters, the analytics provided by Social Oomph are much better than anything Hootsuite is currently offering. Everything from click rates to custom date rangers makes Social Oomph a powerful research tool for campaigns.

The repeat schedule feature is also an upgrade over the other three management tools. This comes in handy when you want to consistently share your content in strategic ways without the hassle of repeating the schedule process each day.

What’s the Catch?

There’s no catch, but there are some inhibitors. Social Oomph doesn’t have a mobile app, which limits its effect on the go. This might be a deal-breaker for many users, but I expect Social Oomph to reconsider a mobile version in the near future.

Social Oomph’s basic version is free, but there’s also a paid version, Social Oomph Professional, which removes the barriers for many possibilities. Users are able to publish blog posts, email updates as social media posts, and explore advanced search options. Cost for the professional version is approximately $35 USD per month.

WHAT’S THE CONSENSUS?

Personally, I prefer Social Oomph over Hootsuite and TweetDeck. The added features and bulk scheduling options are a great addition to my social media strategy. The free version is more than enough for me right now, but I also hear the paid version is worth every penny.

WHERE DO I START WITH Social Oomph?

Go to Social Oomph’s website, create your account, and link to your social platforms to get started.

However, if Social Oomph still sounds too complicated…

Does your brand need a social media manager? Click here to talk with Jon

Responding to Facebook’s Latest Algorithm Change

In early December Facebook announced a slight change to their Newsfeed algorithm. It seemed small in the grand scheme of things. Facebook claimed this change would favor high quality news stories and articles and lower less news-worthy content.

Facebook's Algorithm change

Initial results are already showing a significant drop in the organic reach of a brand’s Facebook page. Less people are being reached now than a month ago. A study by Ignite Social Media shows certain brands experiencing a drop in their organic reach as much as 88% in the past month! Engaged followers of brand pages are missing out on much of the content shared by these brands, even though they’re dedicated followers.

Each of my clients has a Facebook page designed to leverage the power of Facebook for leads, engagement, and social media marketing. Putting a SEO tourniquet on a highly effective marketing tool is probably the easiest way to upset an army of marketing experts. Do you really think Mark Zuckerberg cares though? (Spoiler alert: he doesn’t.)

Ultimately, this entire upheaval comes back to the timeless principle: don’t build on rented land. Marketers and social media analysts are making a significant fuss over a platform outside their control. Here’s the truth… Facebook will continue to morph and change for years to come. So will Twitter, LinkedIn, Google+, and any other social media platform.

The key to long-term brand success is producing fantastic content that’s exceptionally effective for your audience. If you’re creating and sharing the best answer to your audience’s questions, you have the luxury of navigating multiple social media platforms without exclusive loyalty to any of them, including Facebook.

I don’t think we should abandon Facebook, but know that even it’s massive influence has limitations at the whims of others. I expect at least a slight pendulum swing back to the previous algorithm, but even if nothing happens, the quality and relevance of your content is still within your control.

What are your thoughts? Did Facebook make the right choice? What can we expect to see with social media marketing on Facebook moving forward?