Tag Archives: Hootsuite

Six-Packs and Social Media?!


Six-pack abs take work!

It’s one thing to see a 20 year old claiming to be allergic to his shirt while flashing a six-pack on Daytona Beach. It’s another thing to see a 40-something not ashamed to show the world they are the 1% of their age group with a fantastic core.

Shaping a six-pack takes months and months of exercise, diet, and discipline to get the results you want. The same is true for social media.

Many businesses and entrepreneurs invest too little effort in hopes for overnight success with their audience. Trying to carve out an hour of time for social media and expecting instant results is like expecting six-pack abs after your first day in the gym. It takes time, discipline, and focus.

When I coach different businesses and entrepreneurs about social media, I recommend finding two, maybe three social media platforms with a great potential audience for your brand and becoming fantastic with those platforms.

If it’s Facebook, pour your efforts into leveraging your Facebook page for contests, fan-gating, increase likes, build into conversations with your audience, and invest in your audience.

If Twitter is where your brand is gaining traction, take the time to develop your Twitter following. Use a social media management tool, like Buffer, Hootsuite, or TweetDeck, to interact with your audience, engage in conversation, and space your content strategically.

Thinking you’re going to share 30 posts a day if you’ve never posted before is unrealistic and unsustainable without the right discipline in place. I personally carve out 30 minutes each day to curate my Twitter feed and email to find content relevant to my learning and helpful to my audience. My Twitter following isn’t nearly as high as others yet, but it is a very strong audience.

Start with one post a day, then move to two, and slowly build as you’re able to sustain that pace. Whatever your platforms are, start slow, build strong, and hone your platform to perfection over time… just like a perfect six-pack.

I provide coaching on how to build social media platforms to best fit your brand. Getting the right education can empower you to share your message to build a powerful platform for future business.

Click here to ask Jon about social media.

Social Media Tools 101: Hootsuite

As the name suggests, Social Media Tools 101 is a series of posts to help beginners understand some of the wonderful social media management apps and tools available today.

Hootsuite Logo - 01

What’s Hootsuite?

Hootsuite is a social media management tool to keep all your social media platforms and campaigns in one place. It first launched in 2008 and quickly grew into one of the most popular social sharing interfaces to date.

How is it different than Buffer?

There are some similarities between the two, even some overlap of function, but both Buffer and Hootsuite offer very different benefits that can compliment each other well. The scheduling feature of Hootsuite isn’t as user-friendly as Buffer’s, but the analysis reports from Hootsuite actively inform users on their social sharing effect. Many social media sharers actually favor using both services for different features.

How do I get started with Hootsuite?

The first place is to create your Hootsuite account through your browser or mobile device. Hootsuite also has add-ons and extensions for browsers, similar to Buffer.

What are the benefits of Hootsuite?

One of the benefits is the ability to monitor your brand’s reputation on social media feeds. Users can create a search feed based on their brand’s name and view mentions and tags in real-time.

Unlike Buffer, Hootsuite allows multiple users to access the same social media accounts for collaboration and management. This is helpful for mid-level or larger businesses with a content management team running multiple social campaigns.

Are there any drawbacks?

There are a few, many of which are more preferences than actual drawbacks. The biggest area of debate is the analytics provided by Hootsuite. There limited analytics reports included in Hootsuite, but additional reports can cost $40-50 per report.

Another drawback preference is that Hootsuite requires a URL shortener (ow.ly) for all Hootsuite posts. This is the way Hootsuite tracks clicks and shares in its analytics. Any content shared without the ow.ly URL is left off the analytics report.

What’s the CONSENSUS?

Hootsuite is a terrific app for social media management. I’d recommend any beginner give it a try to see its capabilities and benefits. Nothing’s going to be perfect, but Hootsuite is a great place to start.

However, if Buffer and Hootsuite still sound too complicated…

Does your brand need a social media manager? Click here to talk with Jon