Tag Archives: small business

SMBfuel

I believe in the power of collaboration. Some of the best work I get to be a part of involves working with others, even “competitors”, to build a better product for our clients. Building a strong network is one of the greatest factors to my success. This is the latest post where I get to highlight some of my colleagues and their value in my network.

SMBfuel - St. Charles, MO

I can’t tell you how many times I hear different small businesses and entrepreneurs say their website is a disappointment. Maybe the design isn’t quite what they wanted, doesn’t place nice with Google, or unstable on the server. Their best potential business generator has now become their biggest headache.

Earlier this year I started partnering with SMBfuel to help customers build quality websites to fit their business needs. A business website needs to be more than just a passive profile for your company; it needs to be an effective marketing tool to generate traffic, capture leads, and convert those leads into business.

SMBfuel provides marketing strategy with the right tools for customer conversion beyond the vehicles of SEO, social marketing, PPC, or other offline services. Their 5-in-1 website model combines all of these tools and more into one location to fully empower businesses.

  • Flexible updates – SMBfuel gives owners an online tool to manage as much of their website for promotions, testimonials, portfolio, and more.
  • Lead capture – Capture hot leads online and convert them with a CRM database built into your website.
  • Email campaigns – You can access your CRM database to send e-newsletters or loyalty campaigns as part of your sales workflow.
  • Analytics – For the numbers guru, this is your lucky day. SMBfuel builds a highly informative analytics database into each of their sites for monitoring web traffic, subscriber patterns, email campaigns, lead conversions, search terms, and countless more information.
  • E-commerce – With the SMBfuel setup, businesses can sell tangible or digital products, membership access, and event tickets through their online store with credit card payments and invoicing. All online.

I’ve networked with over a dozen individual web developers and full-scale web-dev companies. None of them carry the level of quality I’ve found with SMBfuel and its 5-in-1 model.

Whether your website is non-existent or you just wish it was, give SMBfuel a call today (314-266-0669). Their staff will help you find the right website setup for your business needs. Visit SMBfuel’s services page and check out the 5-part preview of their 18-month Roadmap, a game-changing advantage included in all of their website packages.

Six-Packs and Social Media?!

Crunch

Six-pack abs take work!

It’s one thing to see a 20 year old claiming to be allergic to his shirt while flashing a six-pack on Daytona Beach. It’s another thing to see a 40-something not ashamed to show the world they are the 1% of their age group with a fantastic core.

Shaping a six-pack takes months and months of exercise, diet, and discipline to get the results you want. The same is true for social media.

Many businesses and entrepreneurs invest too little effort in hopes for overnight success with their audience. Trying to carve out an hour of time for social media and expecting instant results is like expecting six-pack abs after your first day in the gym. It takes time, discipline, and focus.

When I coach different businesses and entrepreneurs about social media, I recommend finding two, maybe three social media platforms with a great potential audience for your brand and becoming fantastic with those platforms.

If it’s Facebook, pour your efforts into leveraging your Facebook page for contests, fan-gating, increase likes, build into conversations with your audience, and invest in your audience.

If Twitter is where your brand is gaining traction, take the time to develop your Twitter following. Use a social media management tool, like Buffer, Hootsuite, or TweetDeck, to interact with your audience, engage in conversation, and space your content strategically.

Thinking you’re going to share 30 posts a day if you’ve never posted before is unrealistic and unsustainable without the right discipline in place. I personally carve out 30 minutes each day to curate my Twitter feed and email to find content relevant to my learning and helpful to my audience. My Twitter following isn’t nearly as high as others yet, but it is a very strong audience.

Start with one post a day, then move to two, and slowly build as you’re able to sustain that pace. Whatever your platforms are, start slow, build strong, and hone your platform to perfection over time… just like a perfect six-pack.

I provide coaching on how to build social media platforms to best fit your brand. Getting the right education can empower you to share your message to build a powerful platform for future business.

Click here to ask Jon about social media.