Tag Archives: social media marketing

Six-Packs and Social Media?!

Crunch

Six-pack abs take work!

It’s one thing to see a 20 year old claiming to be allergic to his shirt while flashing a six-pack on Daytona Beach. It’s another thing to see a 40-something not ashamed to show the world they are the 1% of their age group with a fantastic core.

Shaping a six-pack takes months and months of exercise, diet, and discipline to get the results you want. The same is true for social media.

Many businesses and entrepreneurs invest too little effort in hopes for overnight success with their audience. Trying to carve out an hour of time for social media and expecting instant results is like expecting six-pack abs after your first day in the gym. It takes time, discipline, and focus.

When I coach different businesses and entrepreneurs about social media, I recommend finding two, maybe three social media platforms with a great potential audience for your brand and becoming fantastic with those platforms.

If it’s Facebook, pour your efforts into leveraging your Facebook page for contests, fan-gating, increase likes, build into conversations with your audience, and invest in your audience.

If Twitter is where your brand is gaining traction, take the time to develop your Twitter following. Use a social media management tool, like Buffer, Hootsuite, or TweetDeck, to interact with your audience, engage in conversation, and space your content strategically.

Thinking you’re going to share 30 posts a day if you’ve never posted before is unrealistic and unsustainable without the right discipline in place. I personally carve out 30 minutes each day to curate my Twitter feed and email to find content relevant to my learning and helpful to my audience. My Twitter following isn’t nearly as high as others yet, but it is a very strong audience.

Start with one post a day, then move to two, and slowly build as you’re able to sustain that pace. Whatever your platforms are, start slow, build strong, and hone your platform to perfection over time… just like a perfect six-pack.

I provide coaching on how to build social media platforms to best fit your brand. Getting the right education can empower you to share your message to build a powerful platform for future business.

Click here to ask Jon about social media.

Entrepreneur 101: Marketing

If you’re a new entrepreneur, chances are you’re hearing new phrases and acronyms on an almost daily basis. All you wanted was to launch your dream, not learn a new language. This is part of a crash-course on terms and ideas every new entrepreneur needs to know (and mostly understand).

Entrepreneur 101

If you have any type of business background, you should already understand the concept of marketing fairly well. Marketing is how businesses communicate their product’s value or services to potential customers or clients. The most visible form of marketing is in advertising: TV ads, print ads, magazines, pop-ups, banners, ads are everywhere.

So, what does marketing have to do with your business? Well, if you have a subpar product or service, the best marketing in the world will simply expose the lack of quality faster. Having a fantastic product without a strategic plan to share its value with your target audience is equally unproductive.

When it comes to marketing, there are multiple concepts in marketing to keep in mind as you launch your new business. I’ve narrowed them down to the more basic forms, but there are many variations of marketing that all fit inside this arena.

Content marketing

Content marketing is about sharing relevant, timely information to a carefully targeted market audience. Translation: content marketing is saying what you need to say when you need to say it to who you want to hear it who might want to buy what you’re talking about.

The purpose of content marketing is to share your information without a typical sales pitch attached. It’s informative, interesting, and helpful to meeting everyday needs.

Direct marketing

Since content marketing is the overall process of sharing relevant content, direct marketing is one of the ways in which the content is shared. Some examples of direct marketing are mailers, catalogs, telemarketing, brochures, and much, much more. Direct marketing is one of the oldest forms of advertising still used today because it works!

Email marketing

This is the online form of direct marketing. Countless companies have found fantastic success through email marketing simply based on one reason: there’s no interruption. If an email comes through an inbox, it will sit there until the owner opens it. Unlike a phone call or door-to-door sales, there’s no window of opportunity.

Email marketing is based off email subscriber lists, usually provided by platforms such as MailChimp, AWeber, Constant Contact, and others.

Social media marketing

This is the even shorter version of email marketing, but with a twist. It puts less emphasis on what you have to say as an entrepreneur and more on the quality of conversation you can be a part of on social media. Social media marketing leverages the conversational and shareable side of social media in strategic ways to share your entrepreneurial value with your audience.

I work with entrepreneurs every day to help build their dreams. Whether you’re a new entrepreneur or you’ve been building your dream for a while now, I can help you take the next step in reaching your potential clients.

Click here to ask Jon about marketing.